Some have the concept that the financial sector is rather fixed in form and function.
Of course, this perception is partially true; it is likely that the same formula employed for VAT which we use today will still be valid tomorrow. In this manner, there are many who extrapolate this idea to their financial marketing campaigns.
In other words, they believe that static represents predictability and security. To put is quite simply, this is not the case. There is more competition than even before in this sector. Perhaps even more importantly, the chances for success have never been greater thanks to the all-encompassing scope of the Internet. It is therefore important to enact a robust and sustainable marketing campaign. So, what are some of the basics to keep in mind?
Appearing as a King as Opposed to a Serf
In the world of online exposure, success is all about SEO rankings. Think for a moment. Let’s assume that you are looking for a car hire service near London. How many pages will you scroll through before you click on the relevant website? If you are like the majority of individuals, you will likely look no further than the second search engine results page. So, it becomes clear that to be a king in finance, you need to fall within the first two dozen or so results.
Taking the Plunge into Social Media
While a robust ranking is all well and good, remember that organic interaction is critical to maintain a solid customer base. So, you need to actively engage with your clients (existing and prospective). Thanks to the presence of social media circles, this has never been easier. In fact, there is no excuse why you should not use these platforms on a regular basis. If you find that the time is a concern, there is nothing wrong with delegating this task to an associate. Not only will you be able to keep your customers up to date, but you will also be able to see how your competitors are performing; a key in making the right changes at the right times.
Your Buyer Persona
We need to make no mistake about this point. While you may be marketing an intangible service, it is still a viable product. So, who are your buyers? What is their average age, income level, location, profession and even gender? Without understanding these metrics, you are better off blindfolding yourself and picking up a bow and arrow in hopes that chance alone will enable you to score a bull’s eye. As your demographic pool is likely to be very specific, the more you know about their interests and needs will enable you to approach then in the correct manner.
These are three key areas that you must address. Whether you are a managing partner of a multinational firm or you have just gone into business, the rules are still the same. Preparation and foresight now will lead to magnificent results in the very near future!