March 24, 2021
Vanity Metrics in Financial Marketing – What are They?
One of the amazing aspects of digital marketing is that it grants financial firms enormous…
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March 14, 2021
How to Create a Brief for Your Financial Marketing Campaign
So you're thinking about starting a digital marketing campaign for your financial firm? That's brilliant…
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January 27, 2021
Why & How to do a SWOT Analysis in Financial Marketing
SWOT analysis is often taught in the most foundational of business courses. Yet it is…
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January 26, 2021
How to Research a Market as a Financial Firm
Are you looking to grow the reach of your financial firm into a specific market?…
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December 15, 2020
5 Tactics to Build Financial Brand Authority in 2021
To convince a customer or potential client to make an enquiry or purchase, you need…
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December 7, 2020
Financial marketing & Google Analytics – are you doing it properly?
Google Analytics remains the king for measuring website engagement for financial firms. Given its importance,…
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December 1, 2020
“Reverse” Buyer Personas – How They Help Your Financial Marketing
You may have heard of a buyer persona - i.e. a description of your "ideal…
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September 28, 2020
10 Tips for Financial Services Digital Marketing
COVID-19 has brought digital marketing more to the fore of minds in the UK's financial…
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September 1, 2020
5 Google Ad Errors to Avoid in Financial Services Marketing Campaigns
Most financial services firms in the UK have likely at least considered Google Ads for…
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July 27, 2020
How to Build a Marketing Portfolio as a Financial Planner
Any financial planner knows the importance of building a strong investment portfolio for their clients.…
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