buyer-personas
Marketing for IFAs
October 20, 2016

Why Marketing for IFAs Needs Buyer Personas

Buyer Personas. Another strange looking term to apply to the world of marketing for IFAs. It jars somewhat with a lot of financial advisers. They don't tend to refer to…
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landing-pages
Marketing for IFAs
September 13, 2016

4 Reasons Marketing for IFAs Works Well on a Retained Model

In our experience, many financial companies including IFAs are reluctant to engage in a retained model when it comes to marketing for IFAs. We can understand why. Even here at…
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