December 10, 2021
4 Marketing Channel Ideas for Financial Services
Not too long ago, financial firms were limited to "offline forms" of marketing - TV,…
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MarketingAdviser is a one of the UK’s leading finance marketing agencies, providing strategic marketing consultancy as well as practical implementation of digital marketing solutions.
With over 12 years’ experience providing creative and marketing services to the financial sector, we are well positioned to improve your performance, reputation and lead generation.
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Your Brand. The Right Crowd.
Finance companies face the challenging task of finding and converting ideal consumers, at their crucial point of need. More of more, these prospects are looking for a fast solution online via Google, Facebook and other digital channels.
By positioning your brand in front of these prospects, you can increase exposure and engagement with your target audience – right at the moment when they need your solution to their problems.
MarketingAdviser provides you with the right plan and capabilities to achieve your marketing goals, generating brand awareness and building your sales pipeline.
Marketing With An ROI-Focus
At our finance marketing agency, the bottom line is what ultimately matters. We place ROI at the heart of our campaigns, by outlining and refining a viable marketing investment strategy right from the very beginning.
The Right Team For The Job
Our team at MarketingAdviser has over 12 years’ experience providing creative and marketing solutions to the financial sector, including IFAs, wealth managers and finance companies. For success stories with our clients, see our portfolio here.
A Range Of Marketing Solutions
Whether you need strategic marketing consulting services, or help implementing different elements of your campaign, our team can assist. Our services include PPC, SEO, content marketing, social media marketing and more.
Flexible & Tailored Marketing Packages
We tend to avoid 6-12 month contracts, and instead offer rolling monthly plans. We work with startups, small businesses and large companies in the finance sector, and so are confident we can devise a strategy that meets your goals and budget.
A Data-Driven Finance Marketing Agency
At MarketingAdviser, we want you to have confidence in our service and to see demonstrable, tangible monthly results.
That’s why we give you access to our live, 24/7 online Portal. This ensures complete transparency and accountability, showing you search engine rankings over time, KPIs, conversion rates, new leads and more.
Strategic Marketing Consultancy
Having a clear vision and set of goals is crucial if your finance marketing is going to see success. Only then can you formula a clear, winning marketing strategy which delivers monthly progress and tangible returns.
At MarketingAdviser, our finance marketing agency specialises in helping you devise an appropriate strategy to meet your goals. We begin this process in your initial, free consultation with us. By the time your marketing plan is ready, you will have a clear set of goals, defined buyer personas, and educated marketing forecasts grounded in analytic data.
SEO For Finance Companies
The finance industry is an incredibly competitive SEO battleground. Yet with the right tools strategy and team, it is possible to generate strong rankings in the search engines within a 12-18 month window. The key is thinking of SEO as a long-term investment.
At MarketingAdviser, our team specialises in content creation and technical SEO for financial companies. Perhaps you need to outsource aspects of your ongoing SEO work (e.g. landing pages and backlinks). Or maybe you need a finance marketing agency to manage it all for you. Get in touch today to discuss how we might work together to meet your needs.
AdWords & PPC (Pay Per Click)
Similar to SEO for finance companies, AdWords and PPC is typically not cheap and faces stiff competition. However, we our team is able to find keyword and advertising opportunities which keep your ad budget down, and which can be neglected by your competitors.
Our PPC consultants at MarketingAdviser are experienced in crafting PPC campaigns which drive engagement, increase website traffic, and produce conversions. You get regular reporting on your campaign performance, and a dedicated project manager to oversee your account.
Display & Remarketing
Driving website traffic and conversions often means riding on the wave of other people’s success. A great way to do this is via our display marketing solutions, where our team can position your brand’s adverts to relevant users visiting prominent, high-volume traffic websites across the web.
Remarketing is also an important area of competence and success at our finance marketing agency. By showing adverts to previous visitors of your website as they browse the web, we can re-engage more qualified prospects with your lead magnets and contact forms.
Facebook & Social Advertising
Social platforms such as Facebook hold enormous potential for finance companies. By analysing their demographic and psychographic databases, our team can devise marketing and advertising campaigns for your brand, specifically targeting prospects according to key criteria (e.g. age, gender, income, job title, location, net worth and more).
Our finance marketing agency can also set up social remarketing for your finance website (e.g. Facebook remarketing), showing adverts and offers to previous visitors of your website. Call us to find out more about the potential social advertising holds for your finance company.
Content Marketing For Finance
It is difficult to find content marketers who understand the finance sector. Our team at MarketingAdviser has spent over 12 years immersed in the financial sector, so we are unique in having built up a wealth of experience in the language, needs, challenges and buyer personas faced by financial clients.
Whether you need to outsource your content creation to a competent partner, or guidance with your content calendar, our consultants can help you identify the topics and content which engages your users, nurtures their buyer’s journey, and boosts your SEO.
Frequently asked questions
How much does your finance marketing agency charge?
The digital sphere is typically competitive, requiring shrewd, focused marketing with a lot of moving parts. Our marketing plans therefore start from £5000 but can exceed £15000.
When can I expect to see results?
SEO can take 12 months or more, depending on the strategy and competition. Other channels, such as PPC and social advertising, work a lot faster assuming the right plan and budget. It also depends on your current marketing position.
What other kinds of financial companies do you work with?
MarketingAdviser is experienced in providing marketing solutions to IFAs, wealth managers, lease finance, financial planners, QROPS specialists, finance companies and more. Get in touch to discuss your company and its specific needs and challenges.
We’ve been burned in the past by digital agencies…?
There are, sadly, bad apples in every basket – both in financial services and in the digital world. Please visit our portfolio to see our past work. We hope our track record of success as a finance marketing agency gives you confidence that we are different.
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