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What Powerlifting can Teach About Financial Marketing
In this writer's (slightly) younger years, I competed in regional powerlifting. This was before kids…
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At MarketingAdviser, we provide digital marketing solutions to financial advisers, financial planners, wealth managers and financial firms across the UK. As a dedicated financial services marketing agency, we have over 12 years experience in strategic marketing, branding and website design solutions for startup, small and large businesses in the financial sector.
To discuss your campaign or project, we can offer you a free, no-obligation consultation with one of our consultants. To book, please fill out the adjacent form.
Get A Quote & Marketing Proposal
What you get in your consultation:
A thorough review of your marketing to date, and why it has/hasn’t worked.
Strategic insight into how to leverage digital channels to engage your target audience
A bespoke proposal and quote, outlining the ROI, value and deliverables you can expect from us.
What Kind Of Financial Services Marketing Agency Are We?
Digital marketing agencies exist in abundance in the UK, but few specialise and focus specifically on the financial sector. Your financial marketing faces unique opportunities, challengers, buyer personas and buying cycles which require bespoke, finely-honed marketing solutions that deliver tangible results.
MarketingAdviser was established by experienced financial marketers, to meet the strategic marketing and implementation needs of financial advisers, wealth managers, finance companies and financial institutions. Whether you require ongoing consultation on how to best deploy your marketing resources, or an experienced team to execute your marketing plan, we are here at your service.
Data-Driven Financial Marketing
Any financial services marketing agency should expect to deal with KPIs and numbers, and that’s where we thrive. Through our 24/7 live reporting Portal, you can monitor your campaign over time and ensure complete accountability and transparency when working together.
No Minimum Commitments
Perhaps you want your marketing campaign to run for a defined period of time. Or perhaps you need an ongoing solution, like SEO. Whatever your needs, we offer flexible packages and avoid long-term contracts – giving you peace of mind.
An Honest Partner
Everyone says it, we know. But it’s in our interests to nurture a trusting, long-term relationship with you. You therefore will not find “yes people” here at MarketingAdviser. If you come to us with a failing plan, we will tell you. We will also show you a viable way forward to correct your course, and get your marketing on track.
Providing Solutions In Strategy & Implementation
Do you need an fresh, expert pair of eyes to review your marketing plan? Do you need a partner to outsource some of the hard, legwork to – perhaps PPC, SEO or content marketing? Here at MarketingAdviser, our team has spent over 12 years honing our skills in your sector to deliver the marketing solutions you need.
Branding & Website Design
We’re a financial services marketing agency, but our solutions also encompass website design and corporate branding for IFAs, wealth managers and financial services businesses. Indeed, quite often a re-brand or full website redesign is necessary prior to pursuing a fully-fledged digital marketing campaign, as there’s little point driving traffic to a website which does not inspire trust, prestige and credibility.
Our design team have a proven track record creating compelling, bespoke financial brands and websites for financial firms. Some examples we are proud of include Paradigm Norton and Tandem Financial.
Why Digital Is A Natural Fit For Financial Firms
Many companies are skeptical of SEO, PPC and other forms of digital marketing. Yet in our experience as a financial services marketing agency, we’ve seen financial firms come to love digital marketing. In particular, it’s a huge advantage to be able to measure the cost-effectiveness of different lead sources, and adjust your spend accordingly. With more traditional forms of marketing, such as cold calling, print advertising and radio, it is much more difficult to accurately measure success.
At MarketingAdviser, we believe that, as much as possible, financial marketing should be measurable and diversified. Just like an investment portfolio, when you split your marketing assets between different, measurable digital channels, it gives you a means to refine the strategy and also helps safeguard your sales pipeline.
Digital Marketing – Does It Actually Work For Financial Firms?
Every firm is different, so every firm will need its own distinct marketing strategy. That said, it is becoming harder and harder for financial companies to ignore digital marketing. Many forms of traditional marketing are labour-intensive and expensive (e.g. direct mail), as well as difficult to measure.
Moreover, prospects increasingly expect financial firms to maintain a credible, attractive and user-friendly website; as well as an active, reputable online presence. By appearing at the top of search engines for their search, for instance, your prospects are not only more aware of your brand – they trust it more. This is just one of many ways we as a financial services marketing agency leverage digital channels to increase our clients’ brand exposure, and generate online enquiries.
Digital & Offline Marketing Solutions
Do you need a rebrand and brand rollout, including signage, stationary and corporate brochure design? Do you need a new logo, brand imagery and colour scheme? Our team at MarketingAdviser has a strong background in creative solutions for IFAs, wealth managers and other financial intermediaries. So if you are looking for a dedicated creative project to meet the needs of your prospects, clients or staff (e.g. a welcome pack, brand guidelines or corporate video), then we’d love to hear from you.
That said, as a financial services marketing agency we can also offer search engine optimisation, pay-per-click services, marketing strategy/consulting, content marketing and social media management and optimisation, tailored specifically to financial firms.
Frequently asked questions
How long does it take for digital marketing to provide ROI?
It depends on the particular marketing strategy you pursue, the level of competition you face, and other factors. A strategy focused on pay-per-click, for instance, in a low-competition marketing arena will often generate faster returns than a pure, SEO-dominating strategy within a very competitive digital space.
Is it possible to do digital marketing effectively yourself?
Financial marketing is a bit like investing. It is possible to do it yourself, but unless you are experienced, skilled and have the time to keep up with rapid industry changes, you will only get so far. Just as you tend to get the best results from working with an IFA on your investments, the same holds true when working with a financial services marketing agency.
What sorts of costs am I looking at?
Again, this varies depending on the level of work required, which hinges heavily on the appropriate strategy and level of competition you face. As an idea, our marketing packages usually sit around the £1000-£5000 mark, but can be more expensive if you have really big marketing ambitions. Get in touch for a free quote tailored to your specific needs.
Am I locked into a minimum time commitment?
No. We like our clients to have flexibility and peace of mind, which is why are marketing plans are monthly, rolling agreements. We tend to avoid long term contracts. However, we do highly recommend committing to your marketing strategy for a minimum of 6 months to see the best results, as digital marketing is a long-term investment.
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