There is a growing trend for financial firms to utilise YouTube to interact and inform their clients.
Of course, this is also a great way to help increase your rankings while providing a rather “hands-on” feel to the service that you are offering. With such interpersonal attention, this portal is a great way to address the questions that your clients (or potential clients) may have.
Still, it can be a bit confusing to understand how you can make the best use of this massive site. Let’s take a look at a few sure-fire methods to increase your exposure (and potential returns) in one week.
Questions and Answers
You are most likely aware that there are certain questions which always seem to pop up during a financial consultation. These could revolve around corporate tax, establishing a partnership or when it is better to choose a Ltd business over a PLC. It is an excellent practice to answer these questions in a proactive manner. This accomplishes two important roles. First, you can save a great deal of time in weeding out those individuals who may not be in need of your discrete services. Secondly, viewers will be able to know that you care about their needs. Such a practice is invaluable when compared to a standard “FAQ” section within your website.
Calls to Action
Your YouTube page should always link back to your main page. However, not everyone may make the connection and is a dangerous to assume that one will be proactive enough to search out your businesses after watching a video or two. Some will very literally need to be led by the hand. At the bottom of your video, it is always prudent to add in a few pieces of key information. These include a hyperlink to your website and any other relevant media pages. Also, textual add-ons can be placed within the video itself. However, make it a point to ONLY place one at the beginning of the video and at the end. Those which are placed in the middle can be annoying and they will undoubtedly detract from the message that you are trying to convey.
Humour and Wit
How many people are willing to sit through a dull and boring video in regards to finance? It is a proven fact that videos which are unique and quirky tend to get higher hit rates. Thereafter, a portion of these hits will translate back to inbound traffic to your website. So, never be afraid to think outside of the box and be a bit daring. This will place the viewer at ease, add a bit of personality to your business and even allow for higher rates of attention. The longer you are able to capture the attention of your audience, the more likely it is that your exposure will increase.
While YouTube is a valuable online marketing tool, it is only as potent as the approach that you take. These are a few easy-to-follow steps that can enable you to take full advantage of one of the largest media portals in the world.
