If you regularly browse the Internet, you have likely heard of a site called Pinterest.
This is a quirky graphical portal which allows users to post photographs and images that are of “interest “ (no pun intended) to their selective audience. Although this site has only been around for a handful of years, its importance is becoming apparent.
Still, it has taken financial enterprises a considerable amount of time to appreciate the value that this platform offers. Unfortunately, many still believe that Pinterest is only meant for those looking to post photos from their latest holidays or a night out on the town. How can Pinterest be used to improve your financial marketing, gain you more clients and increase your exposure?
Keeping it Simple
First of all, it is no secret that the world of finance can be quite challenging. Whether referring to a tax adviser or a Forex trader, terms and concepts are difficult to understand for all but the most experienced. This is actually a detriment to the trade. A client may not be aware that he or she needs help. Some are even discouraged by the ways in which some rather “dry” sites are laid out. Others simply become bored quickly and are unlikely to take the next step and request information or a consultation. This is where Pinterest can help.
Infographics are excellent ways to illustrate a complicated concept in a step-by-step process (another example of this to consider is the website known as SlideShare). Much like the flow charts that we became familiar with at university, Pinterest will enable you to offer a clear summary of your services.
By incorporating pictures as opposed to text, it is more likely that your clients will understand what it is that you are trying to provide for them. It is a known marketing fact that a greater amount of clear information will increase the chances that a prospect will request further advice. So, the advantages from a simple engagement standpoint are clear.
Another Feather in Your Cap
We also need to look at the value of Pinterest from a larger point of view. Never forget that your SEO rankings are affected by the number of different social platforms that you use. If you think of your website as the hub of a wheel, Pinterest can be a powerful spoke.
Google algorithms love sites that use multiple media platforms as opposed to a static website alone. So, your rankings will likely increase from registering for an account. As this site is absolutely free to join, you need not worry about any financial overhead. In fact, many are now beginning to feel that Pinterest may very well be the most trending graphical website in 2014 and beyond. There is simply no excuse not to take advantage of this highly lucrative medium.
As this is a rather new revelation to many, you have the chance to get ahead of the proverbial curve before the larger conglomerates realise the power that this site has. Recognising this fact is another way to help ensure continued forward momentum in the malleable world of finance and marketing.